Ntef 2022 PitchNight Judge Sally Pofcher

Sally has 20+ years of experience building, leading, and scaling digital commerce and omni-channel brands to create the desired consumer experiences, while delivering exceptional growth and profitability. She has a unique blend of financial and strategic acumen with a creative brand eye. Her aesthetic lens and “of the moment” cultural pulse shape both current and enduring merchandising and marketing stories. She is an authentic leader able to build and empower great teams that work together, move fast and deliver great results. Sally is a thoughtful CEO advisor and collaborative Board Director with experience accelerative digital commerce, marketing, product and people strategies, while having a sophisticated command of financial results.